Alliteration in marketing

Alliteration in marketing

What do the following brand names have in common?  Coca-Cola  PayPal  American Airlines  Burberry  Ted Talks  Range Rover  Minute Maid  For starters, they are instantly recognizable successful household names. But they all share another thing in common: they are all...
Compromiso in English: Is it commitment or compromise?

Compromiso in English: Is it commitment or compromise?

   Many Spanish learners of English confuse the word “compromise” with “compromiso” because it sounds nearly the same. But… the word they’re actually looking for is “commitment”. Let’s see why.    A compromise is when two people or parties, in a negotiation, for...
Can learning English be easy?

Can learning English be easy?

The age-old question. I have been teaching English to Spaniards for the past 10 years, and all my students have wanted one thing…. the ability to inject themselves intravenously with perfect English. After studying their whole life and still not seeing the...
Phrasal verbs or prepositional verbs?

Phrasal verbs or prepositional verbs?

Did you know that the Oxford Dictionary of Phrasal Verbs has more than 6,000 entries? Help! Most Spanish students who study English hate learning phrasal verbs, and we get it. But did you know that not all the phrasal verbs you learn are really phrasal verbs? So –...
Waddaya mean we ain’t gonna get the project?

Waddaya mean we ain’t gonna get the project?

One of the most common reductions is the word “and”, which is reduced to “n”. So, in spoken English, “a burger and fries” sounds like “a burger n fries” Waddaya mean we ain’t gonna get the project? I know what you’re thinking – this sentence is full of mistakes! Those...